Better team

Our world-class team of strategists, data analysts, creatives and developers brings out the best in your brand. And Better’s founders have decades of experience in marketing communications and the ability to maximise results for your business.


We Are Better because we only work with the best people.

Find out how the Better team can build your business

Haissam Aoun

Haissam has spent much of his working career running a respected research company that assesses and analyses the impact of marketing initiatives. This experience has given Haissam an invaluable understanding of the challenges facing marketing professionals in influencing customers’ decisions.

With his training in research and his extensive experience in marketing, Haissam understands how research and data can be leveraged to gain powerful insights and develop better marketing campaigns. The strategic campaigns can help generate leads and increase market share.

Haissam has provided strategic advice to a host of industry heavyweights and globally recognised brands, including JP Morgan, HSBC AM, Schroders, BNY Mellon, Liontrust, Challenger, Colonial First State, Allianz Retire+ and PIMCO.

Laszlo Kertesz

Laszlo has over two decades’ experience in advertising and digital marketing in senior roles for some of the world’s leading advertising agencies, such as J. Walter Thomson.

As client service director for JWT for 7 years, Laszlo developed and managed integrated campaigns to deliver outstanding results. Laszlo also managed teams of strategists, creatives, copy writers and web developers to provide comprehensive solutions for clients.

Laszlo’s passion for digital marketing means he creates digital campaigns and SEO work that deliver great results in a smart, targeted, and cost-effective way. He has worked on some of the world’s most recognised brands – including Nestlé, Kit Kat, Mazda and Suzuki – as well as local brands, such as Allianz Retire+, Sydney Airport, Beerenberg, Perennial Better Future, Argyle Pink Diamonds and NSW Health.

Giuliana De Felice

Giuliana is an internationally awarded creative writer whose career spans New Zealand, Italy and Australia.

Over the last 18 years, Giuliana has built a strong body of creative work across all disciplines at leading advertising and branding agencies. Passionate about sharing unique brand stories, Giuliana’s strategic creative solutions have helped form genuine connections to earn her clients a valued place in hearts and homes.

Working across categories from blue chip banking clients to not-for-profit organisations, Giuliana has created integrated work for iconic brands such as The Australian Museum, Barnardos Organisation (children’s charity), The Women’s Refuge New Zealand and for SBS on The First Australians film series.

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Greg Noonan

Greg Noonan is the head of copy with a Bachelor and Master of Veterinary Science. With almost 30 years’ experience in medical writing/copywriting, Greg has worked on projects for leading healthcare companies, including Roche, Pfizer, Janssen, Abbott and Blackmores.

Greg’s writing covers the full spectrum of audiences, styles and formats – from advertising copy, websites, digital promotional tools and direct marketing materials.

Attila Halas

Attila began his market research career at Nielsen in the late 1990s before joining McCann Erickson in 2001 as strategy planner. He was promoted to Head of Strategy in 2003 where he worked on global brands such as Durex, MasterCard and Coca-Cola.

Following on from being Strategy Planning Director at Wunderman Thompson (former J. Walter Thompson), Attila has been an independent strategy consultant since 2012, and the lead strategic director for Better since 2020.

Filippo Gelmetti

Filippo is a full stack web developer with over a decade’s experience in building applications and websites. Filippo has used PHP technologies for a much of his career (PHP frameworks and content management systems, including WordPress) and has worked with the latest frontend technologies, including React, Vue, GraphQL. His specialities also include hosting management, performance optimisation and ongoing maintenance.

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Connect with our team to get:

  • Professional assessment of your brand and your marketing
  • Free expert advice on how to improve your marketing communication
  • An actionable plan to grow your business and achieve your goals

We’re obsessed with results and we work closely with our clients to help them achieve remarkable goals. Find out how we can do the same for you.

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