Allianz Retire+

Allianz, a renowned global insurance company, entered a joint venture with PIMCO to launch a new entity in Australia called Allianz Retire+.

Although both companies are global brands, Allianz Retire+ needed to establish itself as a serious player in the retirement market and to gain the trust of both financial advisers and retirees as a secure option for retirement investment products. Previous association was with insurance.

While many retirement companies primarily focused their communications on fear and on the idea of not having enough money during retirement, we recommended a different approach – one that empowers retirees and encourages them to play an active role in protecting their hard-earned retirement savings after a lifetime of work.

So we at Better focused the messaging of the digital campaigns on the positive statement “The retirement Australians deserve” to help position Allianz Retire+ as a partner who empowers their clients and gives them new options to make their own decisions for a well deserved retirement.

Over a period of 2 years, Allianz Retire+ has seen a 333% increase in unprompted brand awareness and 160% in prompted brand awareness among their target audiences. They have also seen a 50% increase in consideration of their new product Future Safe over the same period.

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