Search Engine Optimisation (SEO) services
Want to score higher in search rankings? You need Better’s SEO expertise.
When it comes to business success, the higher you rank in Google search results, the greater your chances of converting viewers into customers.
So how do you make sure your website ranks towards the top, rather than languishing in the bottom-of-screen wastelands?
How do you know what words your audience uses when they’re looking for products or services like yours?
How do you know what your competitors are doing and how can you outclass them?
And how you do all this within your budget?
That’s where Better’s search engine optimisation (SEO) skills can help.
Better is a leading digital agency specialising in search engine optimisation in Sydney. Our team of experts knows how to harness the power of SEO to achieve bigger and better things for your business.
Doesn’t your website deserve a better ranking in Google search results? With Better’s SEO experts, we’ll boost your ranking and drive more potential customers to your site.
Why SEO is vital to the success of your business…
In a highly competitive and ever-changing market, your business needs to stand out from the competition. Ranking highly in search engine results helps give your business an edge. Better’s team of SEO experts identifies and targets the specific keywords your audience uses when searching for your products or services, which strengthens your chances of being discovered ahead of your rivals.
At Better, we’re unashamed data geeks! But with good reason – data provides insights, and insights are the foundation of great strategy.
When deciding on the best keywords to target, we do a full analysis of your website to find out whether it’s ‘search-healthy’ and where it currently ranks. Based on these insights, we give you a targeted SEO strategy that puts you on-track to moving up the ranking tables, which means you score more visits, more enquiries and more sales.
SEO support to let your business shine
As a full-service SEO company in Sydney, we give you the support your business needs to thrive online.
Unlike other agencies, we get to know your business inside-and-out. Based on your business goals, we identify target keywords and work out where you currently sit in the rankings compared to your competitors. Then we harness these insights to tailor an SEO strategy to increase your search ranking and boost traffic to your website.
We’re always working in the background, keeping an eye on your SEO project to make sure it is having the required effect and giving you the best return for your budget in terms of increased website traffic, enquiries and sales.
We keep you in the loop with monthly reports and comprehensive analysis detailing your website’s SEO performance so you can easily track your progress.
Not happy with your current SEO ranking?
You need the SEO marketing agency from Sydney that businesses trust to grow their online presence. Contact us today to find out how our proven SEO strategies can achieve bigger and better things for your business.
One: preparation – SEO analysis and planning
A Better SEO strategy always starts with critical analysis and planning, along with an evaluation of your website architecture, to lay the foundations for a strong SEO program. What we do:
- Technical audit of your website
- Keyword research
- Keyword segmentation and identification of topic clusters
- Metadata optimisation planning
- Site architecture mapping
- Identification of SEO target pages
- Setup of key tools and reporting.
3 steps to SEO success with Better
Two: implementation – quick SEO wins and critical SEO projects
We want your business to quickly start seeing the benefits of a better SEO program strategy. Our team addresses critical technical issues, starts optimising your site and begins acquiring backlinks to your domain. We also finalise your core SEO plan and present it to you for review and sign-off. What we do:
- Metadata and heading implementation
- Onsite content audit
- Initial optimisation of core target pages
- Creation of new target pages
- Address any critical technical issues
- Complete core SEO program
- Start link outreach.
Three: core SEO program roll out
It’s showtime! We roll out your core SEO program and start ongoing monitoring, optimisation and reporting to make sure you’re achieving a high search ranking for long-term success. What we do:
- Targeted optimisation of specific keywords
- Ongoing link outreach
- Incorporation of performance data to inform project activity
- Ongoing site health activities
- Commencement of core program projects.
Beyond the basics – you deserve Better SEO services
When it comes to SEO, doesn’t your business deserve an SEO agency in Sydney that goes beyond the basics?
At Better, we know there’s no ‘one size fits all’ approach to SEO. Our team of experts take SEO to the next level, using data-driven insights and proven strategies to achieve better results for your brand.
Want to know more? Take a deeper dive into our full range of SEO services…
Metadata and heading optimisation
In the digital world, metadata (crucial ‘behind-the-scenes’ descriptive elements) has a major impact on SEO ranking. Everything on your site – from your page title, through to page descriptions and headings – has an important role to play.
We optimise your website metadata to increase the likelihood potential customers click through to your website.
Site architecture & new page creation
Your website’s structure and the correct use of target pages are also vital to SEO success.
We carry out in-depth keyword research to create keyword groups or ‘clusters’ which will be mapped to your website. We fill your website with new, keyword-rich and informative pages to strengthen your site architecture and improve your SEO ranking.
In digital, content rules. Original, expertly-crafted content that’s updated regularly keeps your audience engaged and helps your website rank highly for the widest range of search terms.
At Better, every SEO program starts with a comprehensive content audit. We find out how your website’s content stacks up against your rivals. Then we use our proven SEO skills to make sure you achieve the best possible search ranking and outclass your competitors.
Foundation link building
Foundation links are the backbone of your website – they act as ‘proof’ to Google that you’re an established business that is relevant to their users (your target audience). Common foundation links include social media accounts, business or industry directories, industry forums or charitable organisations.
Foundation links never change, so it’s vital your SEO agency knows what they’re doing and how to build strong links.
Better’s SEO services help kickstart your search engine ranking and provide a foundation for future growth.
Competitor link building
Competitor link building involves a thorough analysis of your rivals and the link building strategy they’ve used. This lets us acquire links using the same strategies, which helps to strengthen your link profile while simultaneously reducing your competitors’ advantage in search results pages.
Link outreach is a time-consuming but extremely powerful tactic. On your behalf, Better reaches out to publishers in your industry to acquire authoritative links to your website.
Better has a competitive edge when it comes to link outreach, with our strong relationships with leading content producers and high value publications in many industries. We can easily source high quality links that are typically out-of-reach for other agencies, in-house teams and your rivals.
Not sure what SEO services you need?
Content gap audit
Better believes there’s always room for improvement in digital marketing. A content gap audit helps identify new content opportunities to give your business a competitive edge.
We analyse your rivals’ content strategies and uncover the keywords they’re targeting. Then we tailor a content strategy – including creation of new pages and updates to existing content – to boost your keyword ranking.
Blog topic planning
Blogging is a powerful tool that can yield a 13-fold increase in returns on investment from searches. High-quality blog posts keep your audience engaged and informed but – equally importantly – they also strengthen your keyword ranking, making it easier for your business to be discovered in search engine results.
We’ll help you plan blogs and provide keyword research and optimisation to keep you ranking highly now and in the future.
Reporting & analysis
As the SEO company Sydney businesses trust to deliver better results, we keep you up-to-date with monthly reports for all your active campaigns, so you always know you’re getting the best value from your budget.
Our reports are clear and concise, with enlightening analysis that helps guide your ongoing business strategy and your continued success.
What is SEO?
SEO – or Search Engine Optimisation – means that the team of experts at Better optimises your website to make sure it ranks highly in search results on search engines like Google and Bing. And the higher you rank, the greater your chances of potential customers clicking through to your website.
Become a Better client.
Do you provide SEO services for clients in Sydney only?
Better is based in Sydney, and we offer SEO services to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Additionally, we work with clients based in Europe and in the United States.
How long will it take to see results from SEO?
SEO is a long-term strategy, and the time to see results varies depending on how competitive the keywords are, the quality of your website content, and how long your website has been operating. For most businesses, it takes around 3–6 months to really see an impact. But don’t worry – we keep you in the loop with detailed monthly reports so you can see in real-time how your SEO strategy is tracking.
Can you guarantee my website will rank #1 on Google?
Unfortunately not, and you should avoid any SEO marketing company who guarantees you’ll achieve a #1 ranking. That’s because SEO is a complex and ever-changing field. Rest assured, Better’s team of SEO experts know the best techniques and have an outstanding record of SEO success.