Government & not-for-profit digital marketing agency services

For many government agencies and non-profit organisations, navigating the digital marketing environment can be challenging.

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That’s where Better comes in.

How do you get your messages out there? How do you know they’re reaching the right people? How can you be sure they’re having the required impact? And most importantly, how do you do all this within your budget?

These are important questions but not everyone has the time or resources to find out the answers.

As a full-service digital marketing agency, Better has a wealth of experience in creating and executing powerful – yet cost-effective – digital strategies for non-profit and government agencies.

We’re experts at solving problems, cutting through jargon and streamlining the digital marketing journey to help you achieve your goals.

Looking for a government or not-profit digital agency that truly understands your mission and the positive change you want to drive? Call us today: +61407891136

Access the full suite of non-profit and government marketing solutions

From growing your presence online, to brand strategy through to building community engagement, we make your budget work harder with targeted, data-driven digital marketing solutions that deliver better results.

When you partner with Better, you’ve got access to the full suite of digital marketing solutions that government agencies and non-profit organisations need to thrive online, including brand strategy, visual branding, pay-per-click & search engine optimisation, web design, media buying & planning and market research.

Book a free 30 minute not-for-profit consultation

Connect with our experts to get:

  • Professional assessment of your non-profit marketing
  • Free expert advice on how to improve your marketing communication
  • An actionable plan to grow your business and achieve your goals

We’re obsessed with results and we work closely with our clients to help them achieve remarkable goals. Find out how we can do the same for you.

Don’t you deserve a team with a better understanding of non-profit and government marketing?

Marketing projects in the non-profit and government sectors have their own unique challenges – things like longer approval times, the need to juggle multiple stakeholders and the complexity of public communication projects.

So it’s vital your agency understands these challenges and knows how to overcome them.

Unlike some agencies, our team members have a proven record of delivering outstanding results for public sector and non-profit clients like NSW Health, NSW Agency for Clinical Innovation and The Collaroy Centre (operated by the Salvation Army).

You deserve a Better non-profit specialist marketing firm.


When you partner with Better as your non-profit ad agency or to provide digital marketing for government agencies, you’re backed by a world-class team of strategists, data analysts, creatives and developers with decades of combined digital marketing experience.

In fact, our ability to provide powerful, cost-effective tailored digital solutions has seen us become a preferred supplier for some of Australia’s largest government agencies and non-profit organisations.

Better is the Sydney-based government and non-profit marketing agency that organisations count on to deliver outstanding results. Contact us today to find out how we can help you achieve your goals.

A partnership with NSW Health for a Better future

We Are Better is the digital marketing agency that government agencies and not-for-profit organisations trust to deliver messages with the power to transform lives.

In fact, the team at Better was recently chosen to work with NSW Health on a 2-year program as part of the NSW Health HIV Strategy 2021–2025.

New South Wales is recognised as a world leader in HIV health responses, and the state is well on the way to eliminating HIV in coming years. Building on the swift response to HIV/AIDS in the 1980s and the continued efforts of NSW Health, the state has seen remarkable outcomes, including:


  • Significant reductions in HIV transmission
  • Increases in HIV testing
  • Rapid access to HIV treatment
  • Improvements in the time from HIV diagnosis to starting treatment
The Better solution

The team at Better is working as an extension of the NSW Health marketing team to provide invaluable support, like market research, ad testing, campaign concept development, campaign creative and landing pages/ads for ongoing health campaigns.

Better is immensely proud to be part of this mission. With our expertise in harnessing the power of digital technology, we’re helping to implement innovative strategies to raise awareness, improve access to essential resources and prevent new HIV transmissions in NSW.

Registered provider of digital advertising services for government agencies

If you’re part of a government agency, you know how important it is to work within existing frameworks and processes. And when it comes to your projects, it’s vital to deliver on-time and on-budget.

That’s why you need an agency who understands the complexities of providing digital marketing for government agencies.

The team at Better has a proven track record working with government agencies to develop powerful and cost-effective campaigns that deliver outstanding results.

Better is also a registered supplier of advertising services for the NSW Government Advertising and Digital Communications Services Scheme, covering a range of services, including:


  • Market research
  • Strategy
  • Marketing and campaign services
  • Visual communications
  • Written communications
  • Digital communications
  • Production

Looking for a government or not-for-profit advertising agency to strengthen your communications and amplify your message? Contact us today to find out how we can make things better for your organisation.

A Better success story – How we reinvigorated The Collaroy Centre non-profit

The client: An established school camp and conference venue on Sydney’s Northern Beaches operated by the Salvation Army, a non-profit Christian organisation.

Objective: Reinvigorate the brand positioning and distinguish The Collaroy Centre from their competitors.

The brief: Update brand visuals, including the logo and website.


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The Better solution

Better crafted a new positioning for brand by highlighting what people gain when attending the venue – “The Collaroy Centre is where relationships grow”

This positioning – alongside the Centre’s Christian heritage – provided a framework for the communication strategy, as well as the branding and visual refresh. We developed a new logo reflecting the Christian fish symbol, alongside a brand identity centred around connections and relationships formed during experiences at the Centre.

Better results: Within 3 months of the rebrand, The Collaroy Centre experienced a 92% increase in website enquiries and a major boost in user engagement on their new website.

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A Better experience – What our clients say about us

Better isn’t like other non-profit ad agencies because we get to know your government agency or not-for-profit organisation inside-and-out. We go deeper to truly understand your mission, your target audiences, your competitors and your goals.

In fact, our depth of understanding is just one of the things that our clients love about working with us.

Not to mention how our strategic approach means that every dollar of your budget works harder and smarter.

But don’t just take our word for it – check out the feedback from one of our satisfied non-profit clients about their experience with our non-profit creative agency.

Eniko Kereszturi

Sales and Marketing Representative, The Collaroy Centre, The Salvation Army Australia Territory


“The process the team at Better took us through was very thorough. It included a number of interviews in order to find out as much as possible about our business and what we were hoping to achieve. They also conducted their own online research which looked into the wider industry and our competitors.

The brand and communication strategy that Better put together for our Centre covered all the important fields, including who we are, what we do, our competitors and the different target groups. They were able to highlight our unique strengths and focus on a powerful offering. This is very much in line with our values and has become the central focus of not just our marketing and communication, but also of how we run our Centre.

I highly recommend the team at Better. They were highly experienced, thorough, easy to deal with and delivered on-time and on-budget.”

Whether you’re an established organisation or just starting out, we can help you achieve bigger and better things. Talk to us today.


Got more questions? We’ve got the answers! Contact us to find out how we can make things better for your non-profit or government organisation.

Are you a specialist agency in marketing for government agencies and not-for-profit groups?

You bet! We love working with organisations in the government and non-profit sectors to help them achieve their mission. Our team has an incredibly wide range of expertise and has worked with major government and non-profit clients, including NSW Health and The Collaroy Centre (part of the Salvation Army group).

Become a Better client.

Why do I need an agency with experience in the non-profit or government sectors?

Marketing projects in these sectors have unique challenges, including longer approval times, juggling multiple stakeholders and the complexity of public communication projects. Unlike some agencies, Better has a proven record of working with these sectors to deliver outstanding results, no matter what the challenges.

What kind of clients do you work with?

We currently work with NSW Health on a variety of exciting market research and communication projects, including the drive to create a better future by reducing new HIV infections in NSW.

Don’t you deserve a Better non-profit and government specialist?

Call us on +61407891136

Do you provide marketing services for clients in the non-profit and government sector in Sydney only?

Better is based in Sydney, and we offer our marketing services to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Additionally, we work with clients based in Europe and in the United States.

Are you registered as a government contractor?

Yes – Better is registered as a government contractor and already works with major government departments, such as NSW Health.

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