Visual branding services
Pump up your brand with Better’s digital marketing & branding services.
Your brand is more than just a logo
In a highly competitive and constantly changing market, your brand needs a creative edge.
So, how do you make your brand stand out from your rivals? How do you ensure your brand has its own distinct personality? How do you make sure your logo and other visual brand elements are unique, memorable and spark the right emotions in your target audience?
That’s where We Are Better can help – Better is the branding and marketing agency in Sydney that businesses of all shapes and sizes trust to take their brand to the next level.
Your business has a story to tell and we can help you tell that story better.
Don’t just refresh your brand identity – reinvigorate it with Better!
There’s never been so much competition for the eyes of your target audience.
In today’s market, first impressions are everything. If you don’t immediately capture customers’ attention and immediately connect with them on an emotional level, you risk losing them for good.
Your logo is the foundation on which your brand identity is built. Not only does it need to grab your audience’s attention, but it must also be memorable and reflect your brand values.
When it comes to your brand identity, we do things differently at Better
We go deeper to understand your business and your brand inside-and-out. And we uncover what makes your audience tick.
Then – guided by your brand strategy – we work with you to craft the perfect visual identity that encapsulates your brand personality and sparks an emotional connection with your audience.
Every element working in harmony
With Better as your visual branding agency, you’ll see every element of visual branding and design working in harmony to have a positive impact on your target audience. We know how to harness the power of all the key elements, including:
Colour is one of the most powerful tools in your brand’s strategy to set the mood and spark emotions.
Better helps you define your brand’s primary and secondary colours, as part of a strong visual identity that stands out from your competitors.
Photos & illustrations
All photos and illustrations used to represent your brand need to have a consistent style and mood, while also being unique to set you apart from your competition.
Better carefully curates images and illustrations to enhance the look and feel of your brand, communicate your product values, and build trust among your audience.
Consistency in fonts and typography helps your brand messaging resonate with your target audience.
Better’s designers identify the best fonts for your brand personality to set the right tone, bring harmony to your brand’s visual identity and connect with your customers.
Doesn’t your business deserves Better?
Consistency is key in visual branding and design
As you might’ve discovered, it’s not always easy to maintain consistency in brand messaging and design. Smaller in-house marketing teams might do a “good” job but they often lack the time, experience or resources to achieve that elusive feeling of cohesion.
So why settle for good when you can have Better?
As a leading branding and design agency, Better always keeps your “bigger picture” in mind. Our creative team brings clarity and consistency to every element of visual branding and design to give your business the best chance of success.
With a powerful brand identity behind you, your visual design is immediately recognisable and attributable to your business. And consistency of messaging helps forge a strong positive association between your target audience and your brand, helping to elevate your business to another level.
3 simple steps to branding success
At Better, we’ve got a proven track record as a successful digital branding company.
Our process involves 3 simple – but powerful – steps to take your brand to the next level:
Define your target audience
We get to know your business insight-and-out, including what makes your target audience tick. We conduct in-depth audience research and analysis to understand who they are – things like their age, gender, income, lifestyle, values, and personality. This ensures that the visual identity we build for you is relatable and sparks an emotional connection between your audience and your brand.
Define your brand’s purpose
Our creative team get to understand your brand’s purpose on a deeper level to help guide the style and feel of your visual identity.
It’s vital that every visual element – your logo, choice of colours, imagery and typography – reflect your brand’s vision and are consistent across all platforms, including your website, brochures, business cards, packaging, digital campaigns, social media platforms and more.
Create your visual brand identity
Time for the big reveal! Your brand will have a highly memorable and consistent visual identity across every platform. And because our creative team always keeps your brand’s “bigger picture” in mind, every touchpoint with your audience sparks an emotional connection between your brand and your customers.
Quite simply, the great visual design you get with Better translates into stronger business performance.
Better success stories – how we took these brands to the next level
There’s no doubt about it – the most successful brands have strong visual identities that spark emotional connections with their target audience.
Better has a great track record in developing powerful visual identities for brands of all sizes, just like we have for these clients.
And we can do the same for you.
Talk to Haissam
See our recent work
Better developed a new brand and visual identity to reflect the unique Amegilla bee and exceptional quality of the company’s luxurious gift boxes.
With a new logo, monograms, sumptuous colour palette, photo mood references and typography, we helped Amegilla realise a 9% monthly increase in online sales and an impressive 30% monthly increase in converting site visitors to buyers.
Talk to Haissam
Growth To Success
Our aspirational rebranding included an elegant new logo, engaging website and other brand assets designed to resonate with the target audience.
Find out how
Workplace Strategy Group
We created an optimistic and energetic visual branding that positioned Workplace Strategy Group as a serious player in a highly competitive market.
With elegant, people-centric visuals across all platforms, our client successfully launched as a fresh, new voice that’s highly relatable to their target audience.
Whether you need a new brand identity and design or want to reinvigorate your existing branding, the experts at the Better branding and digital marketing agency can help – talk to us today.
Why should I work with a visual branding agency?
A clear, consistent visual identity is immediately identifiable as your brand and helps to leave a lasting impression on your audience. Better brand agency in Sydney works with you to showcase your business and your brand in the best possible light.
Become a Better client.
What are the key elements of a visual brand identity?
How long does the logo design process take?
Do you supply logo formats for digital and professional printing?
Of course! We supply high-resolution files in .eps and .jpg in RGB and CMYK formats.
Do you provide branding services for clients in Sydney only?
Better is based in Sydney, and we offer marketing services to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Additionally, we work with clients based in Europe and in the United States.