Better market research
Uncover what makes your business and audience tick. The success of your business is riding on how you market your brand. In the ever-changing business environment, you need to stay relevant and maintain a competitive edge. But do you know what your audience thinks of your brand? Who are your key customers and what are they looking for? What are your competitors doing and will it pose a threat to your business? Are there untapped markets you can leverage to take your business to the next level?
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These are important questions but not everyone has the time or resources to find out the answers.
That’s where Better comes in.
As a full-service market research company, Better takes the guesswork out of understanding your customers’ needs, identifying opportunities for growth and prioritising marketing efforts.
Our team of experts conducts comprehensive research to gain a deep understanding of your industry, your audience and the market conditions, including your competitors. The knowledge gained through our research plays a pivotal role in tailoring your brand strategy to ensure you’re on-track to achieving your business goals as quickly and as cost-effectively as possible.
Better research insights + better strategy = Better results
We Are Better boasts a team of world-class strategists, data analysts, creatives and copywriters dedicated to making things better for your brand, backed by the insights from extensive market research.
As a full-service market research company, Better knows the power of research and analysis. By identifying and understanding the obstacles facing your business, Better helps you address them to let your brand thrive.
No matter what size or stage your business is at – established player or up-and-coming brand – we tailor our research methods depending on your needs and your goals.
When it comes to market research, you deserve Better
Contact us today and put us to the test – see why we’re the market research company in Sydney that brands trust to deliver better results.
Qualitative research focuses on behaviours and perceptions, and usually involves online or face-to-face interviews or surveys designed to gain a deeper understanding of the emotional connection between your brand and target audience.
Our clients love working with us as much as we love working with them. Our friendly team provides transparent reporting and knows what it takes to build strong and enjoyable long-term relationships.
Quantitative research is data-driven, involving collection and in-depth analysis of survey data and statistics to gain insights into the performance of your business and the attitudes of your target audience.
The data generated help identify patterns, make predictions and test relationships to ensure your brand strategy is on-track to achieving your business goals.
Better is not your average market research company
Not only do we have our own in-house team of researchers, data analysts and strategists, but we also have partnerships with big-name research firms, like McNair Research.
So no matter the size or scope of research, we’re up for any challenge and able to leverage the data to make things better for your brand.
We’re experts at keyword research and analysis, which is the foundation of search engine optimisation (SEO) to ensure you get closer to the top of user searches and reach a wider audience.
Data gained through keyword research gives us invaluable insights into:
- The number of Google search queries for your product or service
- The level of interest in the market around a particular topic
- The specific search terms used when searching for your product or service
- Average monthly search volumes for specific keywords
- Seasonal keyword trends to identify the best timing of live campaigns to maximise your return on investment
- The level of competition in the market, and the average cost-per-click for your competitors
- The ideal budget for your search campaign.
Backed by these insights, the team at Better can create a powerful strategy for your brand which resonates with your target audience. And we can develop a targeted Google search campaign to make your business stand out from competitors and boost your bottom line.
Depending on the industry, we can also track advertising recall, attribution and audience engagement. This lets you quantify the impact of your advertising on your target audience and check that you’re getting the best bang-for-your-buck from your budget.
Get more bang for your budget – Our market research experts can help target your ideal customers and take your brand to bigger and better things.
Research – a great investment in your brand’s long-term success
In business, knowledge and intuition are great but they can only get you so far.
To ensure your brand is in it for the long-haul, you need a great strategy – one that’s based on real data and clear long-term goals.
That’s why engaging Better as your market research agency could be one of the smartest investments you ever make.
Given an unlimited budget, it’d be great to market to everyone. But in the real world, budgets are tight, so a scatter-gun approach just isn’t feasible.
The team of research experts at Better can help narrow down your ideal customers, key competitors and level of interest in your product or service. Backed by data, we provide recommendations that let you target who, how and when you market. Which means you get better value for your budget and help set up your brand for long-term success.
Research also lets you listen to your audience. In today’s highly-competitive market, consumers want to know that their voice is being heard. By engaging with your customers and actively addressing their concerns, your target audience will perceive your brand more positively, which helps drive customer loyalty and differentiates you from your rivals.
Become a Better client.
What research services do you provide?
As a premier market research company in Sydney, Better offers the full range of qualitative and quantitative research services using our in-house experts. We can also tap into additional services from big-name research firms like McNair Research for major consumer research projects.
Why is market research important?
The market is constantly changing, and your business needs to maintain a competitive edge. Market research services can yield great insights which enable you to better understand your customers’ needs, identify opportunities for growth and prioritise marketing efforts.
Can you help with keyword analysis?
Absolutely! Keyword analysis is an essential tool to clarify your position in the market, guide your business strategy and execute successful targeted Google search campaigns.
What are the advantages of using a market research company?
Market research is essential for your ongoing success. When you partner with Better as your market research agency, you gain invaluable insights about your business, your audience and your competition that you can leverage in taking your brand to the next level.
Do you provide marketing research services for clients in Sydney only?
Better is based in Sydney, and we offer our marketing research services to clients throughout Australia, including Melbourne, Brisbane, Canberra, Perth, Adelaide, Darwin and Hobart. Additionally, we work with clients based in Europe and in the United States.