Remara - wealth management advertising
Remara, an Australian asset management firm, specialises in private credit, real estate, and tactical opportunity investments. Their goal is to enhance client wealth through strategic asset management.
Our aim at Better was to develop a comprehensive brand strategy and undergo a brand refresh. This will act as a foundation for all future initiatives, ensuring their brand message consistently resonates with their audiences.
Brand strategy for Remara
Remara confidently back their products and services, evidenced by their personal investments in the same offerings they provide to their clients. Their new brand strategy centres on a unique commitment: covering up to 5% of investment losses during market downturns, showcasing their strong belief in their risk management capabilities.
“We at Remara actively generate assets through our portfolio companies, ensuring high-quality control and rapid response to market changes. By reducing intermediaries, we boost returns. Our commitment is clear: we absorb a 5% loss before it impacts our investors.”
This approach is encapsulated in their brand essence: “Asset Generation is at the Heart of Our Investment Confidence.”
Brand refresh
The goal of the brand refresh was to realign Remara’s visual identity with their new branding and communication strategy.
This includes:
- Establishing a unique brand identity to set Remara apart from competitors.
- Infusing warmth to foster an emotional connection with target audiences.
- Laying a robust visual groundwork for all future communications.
The wealth management marketing solution
To reflect Remara’s values, personality, and methodology, we’ve refined their logo. The transformation involves changing the full stop into a warm, distinct orange, harmonising with purple to symbolise optimism, innovation, and trust.
The full stop at the end of our logo serves as a strategic graphic element, symbolising confidence. Its rounded shape echoes themes of optimism, partnership, and care. This versatile element strengthens their messaging and ensures consistent visual communication, enhancing brand recognition.
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