Better.
Marketing.
Healthcare marketing that drives meaningful growth
In the dynamic landscape of health, healthcare and medical sectors, establishing a robust medical brand is paramount. Learn more about how we do it.
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Empowering healthcare brands to reach more people, more effectively
In the healthcare industry, trust is everything. Patients, healthcare professionals, and decision-makers seek credible, compassionate brands they can rely on. That’s where Better comes in. We craft tailored healthcare marketing strategies that connect you with the right audience, drive engagement, and deliver measurable results – all while respecting the sensitivity and complexity of the healthcare sector.
Book a free strategy call and discover how Better can elevate your healthcare marketing efforts.
Why healthcare marketing matters
Healthcare decisions are personal, often driven by trust, credibility, and timely information. Whether you’re a healthcare provider, medical practice, or health-tech company, a strong digital presence ensures your services are not just seen but preferred.
Performance-driven healthcare marketing allows you to:
- Build trust: position your brand as an industry leader with accurate, compassionate messaging.
- Reach the right audience: connect with patients, providers, and decision-makers across digital and offline channels.
- Drive patient engagement: ensure your services are easily discoverable, understandable, and accessible.
- Maximise ROI: optimise your marketing spend with strategies that focus on conversions and measurable outcomes.
Our approach to healthcare marketing
At Better, we take a comprehensive, results-driven approach to healthcare marketing. Here’s how we ensure your brand stands out in a competitive landscape:
1.
Brand and communication strategy
Your brand is more than a logo – it’s the promise you make to your audience. Our healthcare brand and communication strategies ensure a cohesive message across all touchpoints, enhancing trust and credibility. From brand positioning to tone of voice, we lay the foundation for impactful marketing.
Contact us to start building a healthcare brand that resonates.
2.
Search Engine Optimisation (SEO)
Being visible online is crucial for healthcare providers. Our tailored SEO strategies ensure your website ranks high in search results, making your services easy to find when patients need them most. Our healthcare SEO services include:
- Keyword research targeting health-related search terms.
- On-page optimisation for service pages and blogs.
- Technical SEO for fast, user-friendly websites.
- Local SEO to connect with patients in your area.
3.
Pay-Per-Click (PPC) advertising
Want immediate visibility? Our healthcare PPC campaigns place your services at the top of search results, targeting users actively searching for healthcare solutions. With precise targeting and budget control, PPC delivers qualified leads while ensuring cost-efficiency. Benefits of our healthcare PPC services:
- Hyper-targeted campaigns based on location, demographics, and interests.
- Conversion-focused landing pages.
- Transparent reporting and ROI tracking.
4.
Multi-channel digital marketing
Healthcare audiences engage across multiple platforms. We develop integrated campaigns across key digital channels, ensuring consistent messaging and maximum reach:
- Google Ads: capture attention at the moment of search.
- LinkedIn Ads: engage healthcare professionals and decision-makers.
- Facebook & Instagram Ads: reach broader audiences with engaging content.
- Remarketing: stay top of mind for users who’ve shown interest.
5.
Content marketing: blogs, email, and newsletters
Thoughtful content builds trust. We create informative blogs, emails and newsletters that position your healthcare brand as a reliable source of knowledge. From wellness tips to industry insights, our content drives engagement while enhancing your SEO efforts.
Speak with our content team to start sharing your expertise.
6.
Campaign management and optimisation
Running a campaign is one thing – optimising it for results is another. Our healthcare marketing specialists continuously monitor and refine campaigns based on real-time performance metrics, ensuring your strategy delivers the best possible ROI.
Learn more about how we manage and optimise healthcare campaigns.
7.
Conversion tracking and monthly reporting
Understanding what works and what doesn’t is key to success. Our detailed monthly reports break down key metrics like impressions, clicks, and most importantly, conversions. We don’t just report results we provide actionable insights to improve them. Request a Sample Report and see how we track success.
Explore our services to discover the right mix for your brand.
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A Better success story – NSW Health
Find out how we at Better helped NSW Health to raise awareness of the importance of HIV testing among Mandarin-speaking heterosexually-identifying men who have sex with other men and persuade them to take a test.
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FAQ
Why is SEO important in healthcare marketing?
SEO helps your services become more visible online, making it easier for potential clients to find you.
What makes PPC effective in medical marketing?
PPC allows for targeted advertising and measurable ROI, essential in the competitive healthcare sector.
Why is conversion tracking crucial in digital marketing?
Conversion tracking helps measure the success of your campaigns and aligns marketing efforts with business objectives.
Got more questions? We’ve got the answers! Get in touch to find out how we can make things better for your business.
Or call us on +61407891136
How can a healthcare marketing agency help my business?
A specialised agency offers expert strategies tailored to the unique needs of the healthcare sector, maximising your marketing investments.
Why choose Better for healthcare marketing?
At Better, we combine industry expertise with innovative strategies to deliver marketing solutions that work ethically, efficiently, and effectively. Here’s what sets us apart:
- Healthcare expertise: we understand the nuances of healthcare marketing, ensuring compliant and compassionate messaging.
- Tailored strategies: no one-size-fits-all solutions—we craft strategies based on your unique goals.
Contact us to start building a healthcare brand that resonates.
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